Seven Secrets to Successful Pinterest Boards

Let’s Talk About Pinterest

Seven Secrets to Successful Pinterest Boards

Hello, hello and welcome back.   I’m here to help you out today.  You may have read my post over on about Pinterest.  It’s called: How to get the Most out of Pinterest: Advanced Tips.  It is actually a really thorough post- with photos, to help you navigate Pinterest as both a user and as a small business owner/blogger.  Recently, Pinterest has made some changes to both the user interface (the way it looks/shows pins) and the algorithm (how it picks what to show you and of your pins).  If you are using Pinterest for business or are ready to start this post will be invaluable to you, so keep reading and take notes. Scratch that, I’m going to give you a FREE printable with notes for you!

For more great Pins, follow me here {Pinterest}.

Get the Most out of Pinterest with these Advanced Tips at

Are you ready to talk.  Here are some things you need to know.  When Pinterest updated, they changed things so your old way of using Pinterest isn’t going to cut it.  While I’m not going to go into why you need Pinterest for your small business, (YOU NEED IT) I am going to go straight into what you can do to make it work for you.


If you are going to all of the trouble to write rich pin descriptions, pin hundreds of pins, repin and clean up your pinterest boards, and gain thousands of followers, you need a place to direct them. If you followers have nowhere online to find you, all of your efforts will lead to great friendships with fellow pinners, but no business or $$.  So, before you start going crazy with your pins, make sure you have a website, blog, Facebook page, Newsletter sign up, or online Shop to direct your new fans to.


The new Pinterest algorithm is not down for hashtags.  When someone searches for a certain item, say a stamp set, Pinterest collects pins of high quality- this means they have a lot of reins, a good description and not a lot of hashtags. Limit hashtags to one per post or your pins won’t be ranked well in the search results to your fellow pinners.  This is especially important when repinning- make sure you remove the # from the description. Which brings me to my next point.

3.  HAVE COLORFUL PIN DESCRIPTIONSSince you have put in the time to set up an online venue for your pinners to go to, you want to make sure they see you.  In order for Pinterest to give your Pins thousands of impressions, you need great descriptions.  Your description should include things like the brand name, your business name, the item show, what color it is, what print is shown, the price, where to buy it, and what it is about.  Here is an example:
Get the Most out of Pinterest with these Advanced Tips at Get the Most out of Pinterest with these Advanced Tips at



Healthy boards will show up to more pinners.  How do you make a healthy board?  Check out the habits of your boards with Board Booster. With a weeks free trial you will quickly be able to review the reports and see which boards do well, what the best times to pin are and how to keep a high pinning rate.  A few things you should do:

  1. Make sure your boards are relevant: crafty, seasonal, DIY, food- all categories most people follow.
  2. Safety in Numbers:  while you shouldn’t pin anything just to pin it, having a lot of pins makes you the authority on that matter.  So pin away, but choose wisely. Good content, good descriptions, no hashtags.   Before you go pinning thousands of pins, read the rest of this post.  You’ll thank me later.
  3. Delete pins with less than 3 reins:  Yes, this is a ton of work, but when your content doesn’t have Repins, it isn’t going to show up when people search.  I can attest to this.  I spent hours (literally hours) going through 22,000 pins and looking at the number of repins. When I cleaned up the boards by deleting pins that weren’t getting repins, my boards flourished.  More pinners following me and more repins on my pins. While I was deleting pins, I noticed a pattern- the pins with 0 -2 repins had hashtags, no pin description, or no relevant information in the description.  The pins mostly contained the person who posted it’s name or website or even worse, the name of the photo file i.e. IMG3597693.  This seriously impact the pins health.  If there are no terms related to the pin how will the search feature know how to find it. It won’t.  You won’t get repins, your pins won’t show up because your boards will be irrelevant, and you won’t drive traffic to your site/shop.
  4. How to Delete:  I’ve done the hard work for you.  I made all the of the mistakes trying to clean up my boards and now I know the easiest way to do it.  Pick a board any board of yours.  Scroll to the bottom- keep scrolling and loading pins.  All the way- until you cannot scroll any further.  Click “Move Pins” at the top right of the screen.  You can select up to 50 at a time.  Click “Delete”.  You’re welcome.  My first board of 2,00 pins, I clicked each pin manually and deleted.  Then I realized there was a bulk feature.
  5. *PRO TIP #1:  Start by deleting pins with zero-1 repins.  If you still have thousands on the board, move up to 2-3 repins and delete.
  6. **PRO TIP #2: If a pin is very visually striking and you know it will do well it just did not have a proper description, write out a vivid, clear, specific description and save the pin.
  7. ***PRO TIP #3:  Alright, this one is for YOU.  Along the way in my deleting journey, there were pins which I loved; they were beautiful, things I wanted to remake or use, but the content wasn’t healthy to my board.  So, in a new browser window create a “Secret Board” and click to the original website link of the pin and from there pin it to your secret board.  (You can’t move a Pin to a secret board). Don’t forget to delete the pin that didn’t do well.

5.  Great Descriptions & No Hashtags.   I already talked about this earlier, but it is crucial to the health of your Pinterest Boards. Make sure whether you are editing pins, or pinning new items, that you take the time to read and edit descriptions now, so you don’t have to delete thousands of pins later.


Pinterest is visual.  Chances are if you repins things that are bright, bold, visual- other people will repin them.


This is my second shoutout to Board Booster because it really works.  If you are a power pinner, thousands of pins, or you are trying to get there, try the FREE trial and see what it does for you.  My followers increased and repins increased once I started pinning at the best times.  I added a few high traffic boards to Board Booster, it creates a secret board that I pin to and then I tell it what time to repin those pins and where to pin them. In addition, in order to keep up a high pinning rate, I can pin relevant pins to the secret board (hundreds in a row) without overloading the feed of my followers and making me a spammer.  Board Booster will space out the pins over time as to now bog down my feed. The practical application for me it I can pin all morning, but set them to release between 10pm and midnight when I have my highest repin rate.  At the end of each week, I get an email telling me how my boards and pins did.  And let me just say- for the $10 a month I pay to Board Booster (I was hooked after the free trial- read the FAQ on their website- it is really detailed about pricing, how to know what pricing you fall into, and how lenient they are with pricing and categories), my revenue from clicks from Pinterest to sales on my blog increased by double in a two month period.  Will it continue to double every two months? Not without other work on my end, but yes it will keep steady and increase if I continue working the boards and blog.


I know, She with the most pins wins.   While it is somewhat true that if you have a lot of pins people will know that you actively pin, increasing their chance of seeing new content from your pins, it can also mean more irrelevant pins and blowing up their feed.  You know what happens when people blow up my feed with hundreds of pins back to back? I unfollow them.   You lose people by overdoing it.  So do yourself a favor and Power pin to a  secret board that moves the pins to boards in a timely, spaced out manner, after you have checked the pin descriptions and the probability of it being repinned well. Yes, it is a lot of work, but if you put in the time, you will see results!

As promised, here is your FREE {Pinterest Printable} to get you started with great pinning.  You can download it by clicking the photo or link.

Seven Secrets to Successful Pinterest Boards

Alright, there you have it.  A list of 7 and 3/4 tips about making the best of Pinterest for your small business.  Do you have any other great tips for making Pinterest work for you?  I’d LOVE to hear them so please, share them below in the comments!!



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